Alibaba is collaborating with the reward platform Lolli to give shoppers in the United States a chance to earn Bitcoin while they’re shopping online.
Lolli announced the partnership on Singles Day. In its blog post, the Bitcoin (BTC) rewards platform explained that Lolli app users can earn five percent bitcoin for every purchase they make on Alibaba.
BTC Rewards to User Wallet
The program is relatively simple. Lolli users will just use the company’s in-browser app the way they normally do. Any BTC rewards they generate will be delivered to the user’s app wallet.
However, this reward is only applicable to purchases made in the United States. According to Lolli’s Head of Communications Aubrey Strobel, foreign students, tourists, and Chinese-Americans can make good use of this feature and enjoy extra perks if they indulge in holiday sales online. But Chinese residents won’t be able to participate, and the products will be shipped from China to America.
Alex Adelman, the co-founder, and CEO of Lolli said the company is excited to launch its collaboration with Alibaba on Singles Day, one of the biggest global shopping holidays. He added that they’re happy to offer shoppers the chance to earn back bitcoin. He added that Lolli considers the partnership a milestone, as Alibaba is the world’s largest e-commerce and retail company.
Adelman also emphasized that aside from giving their users the opportunity to earn free bitcoin while shopping online, Lolli’s latest collaborative venture supports the company’s goal of using commerce to connect the world.
$23B Spend Online
It’s a sleek marketing move on Lolli’s part and encourages consumers to get on board the program on a day that’s eagerly anticipated by millions of single Chinese people. Singles Day, which falls on November 11 (11/11), has overtaken Black Friday as the biggest shopping day, both online and offline. Alibaba shoppers have already spent more than $23 billion online on Monday.
While this BTC rewards program is focused on the US, Lolli plans to expand it next year. Adelman told CoinDesk that Lolli pairing up with Alibaba was just the first step in connecting the world’s two largest economies – the US and China – using commerce and bitcoin. He said they plan to expand by 2020 and let everyone see how easy it is to earn and own the token.
Lolli is not the only company preparing for the holiday season. Bitcoin retail apps like FOLD, SPEDN, and Pei are now setting their sights on customers by providing them with more bitcoin choices this 2019 holiday shopping period.