Digital asset managing company Grayscale Investments recently launched a new pro-bitcoin (BTC) ad campaign. The New York-based company announced its new initiative on May 1 via a press release.
Dubbed “Drop Gold,” the campaign revolves around the rise of bitcoin as another investment option instead of gold. The company is specifically working on promoting BTC investment within their Bitcoin Investment Trust (BIT), which began trading in 2015 under the GBTC ticker.
Grayscale’s advertising push includes a thought-provoking commercial claiming that gold investors are still caught up in the past. The ad shows gold as a conventional asset that pulls down an investor’s portfolio. In contrast, bitcoin is being touted as a state-of-the-art asset in the digital world with advantages like faster speed, better efficiency, and stronger security.
The marketing campaign also incorporates a branded website with information that investors need to learn about bitcoin.
The press release also revealed that the Drop Gold advertisements will run on digital platforms, broadcast TV, and social media and will be focusing on key markets across major American cities.
Barry Silbert, CEO of Digital Currency Group and Grayscale Investments, said there’s a generational shift in how investments are now approached. He claimed that gold investments will be shifted to bitcoins as baby boomers look to a new and younger generation of investors to oversee their assets.
In his press release, Silbert applauded the gold industry for doing a fantastic job in “marketing an overpriced metal.” He then underlined Bitcoin’s “superior physical properties and market utility” and says this currency will become exceptionally valuable in this digital age.