Everton Football Club has partnered up with eToro, one of the biggest cryptocurrency trading and investment platform. The British Premier League member officially announced the collaboration on August 1.
According to the announcement, eToro is the football club’s “Official Online Trading Partner.” This will provide the platform with advertising channels through matches and marketing assets at Everton’s home stadium at Goodison Park.
Alan McTavish on the Topic
Alan McTavish, the club’s commercial director, said that he’s looking forward to seeing what blockchain technology can bring to the football world. As Everton Club’s partner, eToro will support investments in commodities, crypto assets, and stocks.
Aside from the Everton club, the investment platform has also closed deals with six other Premier League clubs for the 2019-2020 football season.
eToro has also just rolled out the eToroX, a crypto exchange for licensed traders. The platform is reportedly fully regulated. eToroX is said to support trading for Bitcoin (BTC), Bitcoin Cash (BCH), Dash (DASH), Ether (ETH), Litecoin (LTC), and XRP.
eToroX has also released eight stablecoins that are backed by eight fiat currencies.
Blockchain and crypto technology has made substantial inroads in the sporting industry, particularly in the world’s most popular sport.
It was reported last month that Italy’s AS Roma has partnered with blockchain and sports entertainment company Chiliz. The deal allegedly lets the soccer club join Socios, a blockchain-powered voting platform supported by Chiliz. It also gives the club the capacity to issue a fan token that will permit fans to certain decisions that have a big impact on the team.